Emeryville Begins Rollout of Parking Meters in Triangle & North Hollis Neighborhoods

Published On February 1, 2021 | By Bobby Lee | News & Commentary, Planning & Development, Transit

With the ongoing parking meter installation in the North Hollis and Triangle neighborhoods, the City of Emeryville will soon be launching a paid parking program pilot approved by City Council last year.

Encompassing 450 spaces — approximately 10% of the on-street parking in the City — the pilot will focus on locations where existing 2 hour green parking zones have been in place and adjacent to commercial or mixed-use areas.

Using a mix of single-space meters and multi-space pay stations, meters will be operational on weekdays from 9 a.m. to 5 p.m., excluding holidays.

“Commercial” spaces will be priced at $2 per hour for the first two hours, increasing to $7 per hour for the third through eighth hours. Prices are charged in 15-minute increments.

The City hopes to keep spaces open for visitors and encourage parking turnover by pricing the cost of parking for a full 8-hour weekday at $46. A citation for parking at an expired meter will cost drivers a $58 fine. The city will institute a “grace period” during the rollout where warnings will be issued.

The City has also adding green pickup/drop-off zones (labeled in the Triangle map below in purple) in front of some eating establishments including Patatas and Hip Hop Juice Box Café (both on Adeline Street) and along Hollis IFO Ruby’s café. These particular spaces have a 15-minute limit and cost 50 cents to park in.

Drivers parking in single-space meters can pay with coins, credit cards, debit cards, and contactless/NFC payments. At multi-space or “pay by plate” stations, drivers will need to enter their license plate number, but a putting a receipt on a vehicle’s dashboard will not be necessary.

All spaces will accept pay-by-phone payments, using the ParkMobile app. The app allows drivers to pay for parking without interacting with a meter or station. It also allows for drivers to extend their meter payments remotely. This app does charge an additional 30 cent transaction fee.

The installation is expected to be completed by Feb. 15. Enforcement and citations are expected to commence in March 1.

Parking Meter Plan dates back to 2010

Along with the paid parking program pilot, the City continues to operate meters at the Bay Street shopping center and streets near Doyle-Hollis park. A new “virtual” parking permit trial is on tap for employees at the Emeryville Center for Community Life (ECCL), as a test for automated license plate reading enforcement.

The City’s parking meter ambitions dates back to 2010 with a Parking Management Plan focused on the North Hollis area. The plan had been revised and expanded over the years to encompass the entire city. But after years of feedback, pushback, stalls, and official review, the City’s parking plan ambitions were scaled back in 2019 to these two specific neighborhoods and then approved by City Council last year.

There is no current timetable to roll out meters to the Park Avenue, Peninsula and other neighborhoods that were part of the city’s initial plan.


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COVID Altering Parking Demand?

With commutes altered, indoor dining shuttered, and so many working-from-home, some residents have openly questioned if parking management is even still relevant.

“The City believes so, and other area Cities are also proceeding with parking management activities,” said Amber Evans, City of Emeryville Community Development Coordinator. “A marked decline in parking demand on Emeryville’s commercial streets such as Hollis or Adeline has not been observed. Increased demand for delivery and curbside services has increased the demand for high turnover spaces in many commercial areas.”

Evans also noted that The ACTC grant that is providing the funds to install Emeryville’s paid parking infrastructure expires this year. With the equipment’s ability to adjust the pricing of parking, the City can manage future volatile conditions during and after COVID-19 to best support eventual recovery.

The initial capital cost of this two neighborhood rollout was about $1M with 77.5% of cost covered by Measure B of the Alameda County Transportation Commission (ACTC). The Emeryville Police Department has hired two enforcement officers at a approx. $80K annual salary.

More information about paid parking in the city can be found on emeryville.org and at emeryvilleparkingmanagement.com.

About The Author

is a Bay Area native who’s lived in the Christie Core Neighborhood since 2010, Bobby enjoys exploring the far corners of our region, trying the newest restaurants in the area, or relaxing to 80's era television sitcoms and game shows. For the past six years, he's hosted a web video series called 2 Minute Finance teaching basic money management and consumer education.

7 Responses to Emeryville Begins Rollout of Parking Meters in Triangle & North Hollis Neighborhoods

  1. Where's emeryville says:

    So the meters are to pay for 160k salaries for 2 meter maids. It doesn’t equate, making a whole community pay for 2 people who probably doesn’t even live in the community. I’m sorry hip hop juice box is crap food and poor patatas is in a cursed location. Why 6x 15 minute meters? Doesn’t encourage patronage at the 2 sit downs when covid is over. Emeryville is becoming more and more ridiculous. It was a fun little town, now it’s becoming a stuffy wannabe San Francisco. We are in the east bay which feels more like an urban suburb so stop making it feel like an overcrowded city which emeryville is most definitely not.

  2. Anonymous says:

    Unless the city council has changed the scope of the parking plan, implementation will start to run a deficit in 3 short years (page 42 of the linked document). Talk about a severely disabled brain trust.

    The five imbeciles are trying to change people’s behavior but will fail spectacularly. From this plan to the elimination of parking requirements for new developments this city is doomed.

    http://emeryvilleparkingmanagement.com/wp-content/uploads/2018/10/Emeryville-Draft-Final-Report_20181012.pdf

  3. Anonymous says:

    Clever way to force RVs to move somewhere else and maintain your virtue. If people are unhappy about cars being stored, just enforce the current laws.

    I guess all of the residential areas between San Pablo and the new meter sections are going to have a new parking problem as they simply shift one block up the street.

    It would’ve been cheaper to raise the additional revenue via a sales tax or business tax for using parking from local businesses.

  4. Anonymous says:

    The parking areas in this first phase don’t seem to make any sense. Why are they putting significant stretches of paid parking on 65th St where there is high density of residents who live there. Yet outside Doyle Park both sides of the park are resident permit only for an extremely low density area and has collectively more businesses with visitors. Its the same with 67th street, why a single parking?

    The tiny stretches of paid parking in the triangle end of Emeryville also seem just as random. What is the point of a single paid parking space when everywhere else on the same block is open?

    I also feel this council is the most blatantly racist council we’ve seen. Policies like this disproportionately target people of color who can’t afford private parking or need to commute to their jobs in the area (Sorry I can’t cycle from Antioch), we’re also more likely to be targets of fines as we can’t just walk off our jobs for 15 mins to refill the meter! If you make life even more unbearable for us we simply go work somewhere else. I am not going to add another $100/month onto my commute costs because this council wants to white-wash Emeryville for just the wealthy locals.

  5. Anonymous says:

    Tax the poor! Great thinking.

    Let’s rent library books for $45 a day too, and we’ll really show ‘em who’s boss.

  6. Cory says:

    Please don’t just read this and then go home. Go to City Hall today. Get up and, please, get up in the face of some councilors.

  7. Anonymous says:

    People who work in this area are the ones impacted. Nobody who works in this area is going to pay for parking. These pay spaces have been empty ever since they began charging for them. Nobody parks there. The money grab is a joke. Predict this idea runs a deficit annually.

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