Emeryville Restaurant & Retail Report: 4 Closures, 2 Openings, Target Completes Remodel
In our quarterly Emeryville Restaurant & Retail Report, our area saw four closures, the opening of two seasonal shops and the announcement of a second Old Navy store.
Petco – Closing
Petco is in the process of closing its longtime store in the Powell Street Plaza. No reason was given. However, items are now 70% off or more during their clearance sale.
Smashburger – Closed
Smashburger closed suddenly after years of serving its signature hamburgers at the East Bay Bridge Center. Known for smashing its burger patties on the grill, the 370 location fast-casual restaurant did not provide a reason for closing.
The San Francisco and South Bay locations remain open.
Yuzu Ramen – Crowdfunding Effort to help “Save” them
Yuzu Ramen on 65th is apparently struggling and has posted a GoFundMe campaign targeting $100K in donations to help them stay afloat. The restaurant says, “the reality of this, is that there is no profit let alone business.”
After opening in Emeryville in 2016, they recently opened a second location in San Rafael. Contributions collected will go toward assisting both of their locations.
“Specifically, as the costs are high, minimum wage in Emeryville has gone significantly up, and with our rent going up every year, we just have been falling behind on,” noted Yuzu’s Business Manager Julli explaining the motive behind the campaign. “The donations will be used towards the ingredients and produce that we use to maintain quality, support our employee wages, and support the ongoing rising rent.”
Noodle Theory Provisions – Closing (North Oakland)
Noodle Theory Provisions recently announced that they will shutter their San Pablo Avenue location on October 15th. They opened in 2016 after an extensive and lengthy renovation of the space.
“It has been a pleasure serving the neighborhood of Golden Gate District!” they announced via Instagram. Noodle Theory will continue to operate their Rockridge and Moraga locations.
The strip of San Pablo Avenue took another hit recently with the relocation of Donut Farm’s cafe to Jack London Square (The SPA location remains open but will pare down their offerings to just donuts).
Old Navy – Second Location Opening in Powell St. Plaza
In a surprise move, Old Navy will open a second Emeryville location in the Powell Street Plaza at the former DB Shoes location.
While no announcements have been made regarding the future of the Bay Street location, it is not unprecedented for the clothing retailer to operate stores in such close proximity. The City of Concord currently has two locations in adjacent shopping centers less than 1/4 mile from each other.
We’ve reached out to Old Navy for more information and will update this post accordingly.
See’s Candy – Bay Street Store Closes/Powell Street Plaza Holiday Popup Opens
Original Bay Street Mall tenant, See’s Candy, saw its lease expire recently. The company tells The E’ville Eye that they are searching for a new space in the area. In the meantime, it has opened a temporary holiday pop-up store in the Powell Street Plaza shopping Center.
Airport Home Appliance – Open
After months of waiting, Airport Home Appliance is now open in the previously unoccupied three-unit office building at 5815 Shellmound Way, next to the La-Z-Boy furniture store. The local appliance chain continues to expand rapidly with the addition of this new Emeryville location. Airport Home Appliance will close its Berkeley location on October 31st.
GamedayVR – Closed/Spirit Halloween Seasonal Store – Open
There wasn’t much time to enjoy virtual reality gaming at the Bay Street Mall as GamedayVR abruptly closed after opening earlier this year. The company also closed its Walnut Creek location simultaneously. Their website now shows two new locations in San Francisco’s Ghirardelli Square and Pleasant Hill.
However, the wait is over for the annual Spirit Halloween store in its place at the Bay Street Mall. Opening much later than usual this year, the Spirit Halloween store will be the area’s only go-to location for halloween costumes.
Target – Remodel Complete
After months of construction and shifting of product aisles, the Target store in Emeryville has completed its remodeling project. The retailer has an ambitious goal of remodeling 1000 of its stores by the end of 2020.
The new store features polished concrete floors, brighter LED lighting and an expanded Starbucks Cafe.