Emeryville Business roundup for the week: TubeMogul, a video advertising platform located on 53rd, made its IPO debut this morning. Peninsula-based MadeSolid which formulates and manufactures advanced materials for 3D Printers is profiled in a popular online technology publication and ZipRealty, also located along the peninsula, has been acquired by New Jersey based Realogy Holdings who also own Coldwell Banker and Century 21.
Feature Image Photo Credit: LBA Realty

TubeMogul IPO raises $43.8M after pricing low, shares jump 40%

Video ad platform TubeMogul, an Emeryville ad tech company with Cal-Berkeley roots, filed its Securities & Exchange Commission S-1 on July 7th and made its IPO debut on NASDAQ this morning. It did so with fairly healthy gross margins but with an overall net loss. With a potential value of $94 million in shares, this may be the 510 area code’s largest ever tech IPO. Since its launch in 2006, they have grown their staff to 225 employees. In Q1 alone this year, it booked $22 million of revenue with a Net Loss less than $1 million. The company founders met at Haas Business School. “Oski” is the internal code name for the IPO.
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The mad scientists of 3D printing: How MadeSolid is remixing the formula

MadeSolid, a chemical manufacturing company founded by CEO Lance Pickens in 2012, is working to fix what it considers the number one problem with 3D printing and capitalize on the exploding popularity of 3D printing. The market for 3D printing services and materials is estimated to grow from $2.5 billion in 2014 to $10.8 billion in 2018. Coincidently, The Emeryville Home Depot is one of three stores in the Bay Area selling MakerBot 3D Printers as part of a Pilot program.
Read More on TechRepublic →

ZipRealty acquired by Realogy for about $166 million in cash

ZipRealty, the Emeryville-based tech-driven real estate company with 23 offices across the US, has agreed to be acquired by Realogy for $166 million in cash. The acquisition includes ZipRealty’s software platform, data analytics and customer relations software and private-label solution for brokers. Realogy said it expects to maintain ZipRealty’s existing Emeryville headquarters.

Read More on Mercury News →