E’ville Biz: TubeMogul acquired, Coworking coming to Watergate, Berk/Emery Bio hosting student night

Published On December 6, 2016 | By Rob Arias | Local Business, News & Commentary

In a letter addressed to clients and partners on their website, TubeMogul CEO Brett Wilson announced their acquisition by massive computer software company, Adobe Systems, who are based in San Jose. “I’m thrilled to share the news that TubeMogul has entered into a definitive agreement to be acquired by Adobe Systems.”

The local workforce will finally be offered coworking opportunities in Emeryville. Regus Corporation will soon be rolling out this option for independent and mobile professionals at the Watergate Office Tower.

Companies in Emeryville & Berkeley’s burgeoning Biotech corridor will host a Student night on Wednesday at EmeryStation. The event will show off the efforts of some of our region’s brightest young minds who have spent the last semester working with local bioscience and biomedical device startup companies.


Adobe Furthers Marketing Software Ambitions with TubeMogul Acquisition

By Jack Marshall
Adobe will further its efforts to become a one-stop shop for marketers’ technology needs with the acquisition of video ad buying software company TubeMogul for about $540 million.

Adobe has acquired multiple marketing technology and data companies in recent years, but has lacked the ability to buy video advertising in an automated fashion. The company hopes TubeMogul will help satisfy its clients’ demand on that front, and help it capitalize on a rapidly growing sector of the industry.

“Video is the fastest-growing segment in advertising, and it isn’t one we address today. This extends our capabilities,” said Brad Rencher, executive vice president and general manager of digital marketing at Adobe.

Read more on The Wall Street Journal →


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Regus bringing Coworking to Watergate Tower

Coworking spaces in neighboring cities have sprouted up due to the demands of an ever-changing workforce. WeWork in Berkeley, Impact Hub in Oakland and NextSpace are examples of models that have thrived by offering flexible workspaces to the increasingly mobile and independent workforce. These spaces generally provide an open office space with speedy WiFi, check-in conference rooms and shared kitchen areas. This model is said to encourage members to network, fosters a collaborative environment and has served as an incubator for startups.

Emeryville residents looking for a local solution without squatting at our local cafe’s have been left out in the cold – until now. Regus, a multinational corporation that provides a global workplace solutions, is finally bringing this option for Emeryville’s workforce. The pricing has not yet been determined but their nearby Alameda Marina location is $159 a month for 5 day a week access. According to a sales rep we spoke with, the service is slated to launch on February 13th, 2017.

More details and options are available at Regus.com →


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Berkeley Emeryville Bio to host student presentation night at EmeryStation

Berkeley Emeryville Bio, a collection of Biotech companies clustered in Emeryville & Berkeley, is hosting a student presentation night this Wednesday to celebrate UC Berkeley students who have spent the semester working with East Bay-based bioscience companies. They will share the results of their efforts in team lightning presentations and posters. Students will be recruited by companies who are tackling some of the most urgent challenges of the day.

Some 100 firms occupy more than 1.45 million square feet of commercial biolab space in East Bay Biotech Corridor, making the Berkeley-Emeryville cluster almost 25% larger than SF’s Mission Bay Biotech region.

Learn more about BEB’s efforts on their website or register for this event on EventBrite.

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About The Author

is a third generation Californian and East Bay native who moved to Emeryville in 2003. He can often be seen walking his French Bulldog rescue "Fiona" around his Park Avenue District neighborhood, riding the greenway to and from the Berkeley Bowl or enjoying his favorite Emeryville small businesses. Rob's "day job" is as a creative professional.

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