American Eagle Outfitters & Aerie Lingerie: After both Kay Jewelers and Williams-Sonoma shut down this past holiday season, rumors swarmed about what would take their place. With exterior construction signage in place, American Eagle Outfitter is confirmed to be coming to Bay Street in June. The triple wide space will house both an AE and their Aerie lingerie sub-brand. The brand typically targets the 15 to 25-year-old demographic. The E’ville Eye has contacted AE for information on a specific opening date and will update this post when received.
AT&T: AT&T recently remodeled its store at Bay Street to “better serve customers”. As part of the Store of the Future concept, the location now offers a more personalized shopping experience according to their press release. Customers can explore the full line of AT&T products through various experience zones and meet with AT&T retail consultants at learning tables. As part of the reopening ceremonies, AT&T made a $5,000 donation to the Emeryville Education Foundation, helping to make college more accessible to Emeryville high school students.
Cornology/Lola: The local gourmet popcorn maker Cornology, displaced by American Eagle, moved into the vacant space left by the designer women’s fashion store Lola who abruptly closed their doors. The move to the space across the street is said to only be temporary as the store intended to move to the long vacant corner space opposite The Gap. A store employee noted that construction delays forced them to temporarily move into the former Lola space for a couple months while the permanent space is completed.