BREAKING: Death Being Reported in Emeryville Target Parking Lot

November 4, 2024
1 min read

The Citizen App alerted users to a fatal accident in the Emeryville Target Parking lot at about 9:11 p.m. on Monday evening.

The video, streamed from the cabin of a nearby vehicle, shows Emergency Service Personnel from the Oakland Fire and Emeryville Police departments expanding a blue crime-scene canopy over a body covered with a yellow emergency blanket.

Nearby is a white Ford F-150 truck with its front hood popped. Yellow caution tape is strewn between trees, cordoning off the area.

Fatal Accident at Target @CitizenApp

1555 40th St 9:11:34 PM PST

While unconfirmed, one commenter on the video noted that the deceased may have been working on the white truck when it ran him over, crushing him. A bystander administered chest compressions, but it was too late.

Another commenter described him as an older African-American male. If this bears out to be true, this would likely be classified as an “accidental death.”

The location of the incident appears to be in the southern area of the lot along Mandela Parkway. The Shopping Center is on the border of Oakland and Emeryville but jurisdiction generally falls with Emeryville.

11/5 Update: The Emeryville Police confirmed the incident through a press release calling it a “Fatal Solo Vehicle Collision.”

On 11/4/24 at 9:14 P.M. Emeryville Police Officers responded to Target after Oakland Fire and Falck Paramedics responded to the location for a vehicle collision that ran over the driver. Officers arrived and found a white Ford F150 truck that appeared to have run over the driver who was working on it in the parking lot. CCTV footage captured the collision. Falck performed life-saving measures, however the driver succumbed to his injuries. The coroner responded and took possession of the deceased. The driver has been identified as a 63-year-old male from Oakland, but his name is being withheld pending next of kin notification by the Alameda County Sheriff’s Office.

11/8 Update: The county coroner identified the victim as Willie T. Hill.

If anyone has any information regarding this incident, please contact the Emeryville
Police Department’s Criminal Investigations Section at (510) 596-3700.

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Rob Arias

is a third generation Californian and East Bay native who lived in Emeryville from 2003 to 2021. Rob founded The E'ville Eye in 2011 after being robbed at gunpoint and lamenting the lack of local news coverage. Rob's "day job" is as a creative professional.

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