A group of animal rights activists known as “Direct Action Everywhere” marched through the Emeryville IKEA this afternoon. The protesters were opposing the store selling sheep and cow hide products including decorative rugs and blankets.
DxE Activists brought sheeps’ perspectives to a place where their body parts are commodified. A packed Emeryville IKEA watched on as we shared Eddie’s story and demoralized violence to all animals???? pic.twitter.com/xSG57xXXzd
— DxEverywhere (@DxEverywhere) March 17, 2018
Direct Action Everywhere (DxE) is probably best known locally for a series of protests at The Local Berkeley Butcher Shop in Berkeley and disrupting a Bernie Sanders rally while he was campaigning for the Democratic Primary in Oakland in 2016.
DxE members initially stated they would not stop protesting the butcher shop until the City of Berkeley was ‘meat-free’ and the shop went out of business according to this Berkelyside.com article. They eventually agreed to cease their disruptive protests in exchange for the shop hanging a sign admonishing the practice of butchering animals. An agreement the owners likened to ‘extortion’.
The Local Butcher Shop has made it its mission to oppose ‘factory farming’ by promoting organic, locally sourced and humanely raised meats.
The Toronto chapter of DxE recently held a similar protest at the Toronto IKEA chanting slogans and displaying prints of bloody animals.
The below Facebook Live video, posted by local activist Almira Tanner, shows protesters marching through IKEA and pointing out what she states is exploitative. The group of about 25 protesters then marched through the showroom of the busy store with a bullhorn carrying sheepskin rugs with roses and holding signs reading “I want to live.”
The group then line up near the check-out area of the store holding the rugs in front of crowds of onlookers questioning customers if they knew the origin of the products. Tanner identifies herself as a resident of Berkeley on her Facebook profile.
IKEA has not specifically addressed this issue but lists the sourcing of leather and hide products as ‘on track’ for their social and animal welfare goals in their 2016 Sustainability Report [PDF].
There were no reported arrests by the Emeryville Police Department and the protesters left peacefully when asked to by IKEA staff.
DxE identifies themselves as “a community of activists seeking total animal liberation through nonviolent direct action and open rescue.”
Feature Image: @DxEverywhere on Twitter.