6 alarm fire destroys The Intersection Development on San Pablo

Published On July 6, 2016 | By Rob Arias | News, News & Commentary

Under construction The Intersection project by notable Emeryville developer Rick Holliday was ravaged by a morning 6 alarm fire that began about 2:45 a.m. Fire crews from Alameda County, Oakland, Hayward, Fremont, Albany & Livermore/Pleasanton were dispatched to the scene to aid and provide resources. There were no reported injuries and the development was not occupied. The five-story live/work development at the former Maz auto glass shop was slated for 105 homes and commercial space including a rumored brewery.

The blaze damaged some windows at adjacent 3900 Adeline that was just recently completed and partially occupied and the townhouses along Apgar Street behind the blaze. Residents of both units were evacuated. Vehicles parked around the block and at James auto repair shop were seen scorched by the blaze. Compounding the efforts to contain the fire was a construction crane and the threat of it collapsing during the battle.

The cause of the fire is still being investigated but one security guard who was patrolling nearby 3900 Adeline speculated that fireworks may have been to blame. Another unconfirmed source on social media noted hearing fireworks at about 2:20 a.m. Alameda County Fire via Twitter referred to the construction as “a total loss”. As many as 20 residents were said to be displaced by the blaze.

Fire crews declared the fire contained at about 8 a.m. but are still on the scene and the EPD has advised that San Pablo is closed to vehicles between 36th & 40th until further notice. Residents displaced by the blaze are being advised to contact The Red Cross at (510) 596-4441.

Since this is breaking news, we will update this post as new information becomes available.


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EMERYVILLE, Calif. (KGO) — Firefighters have contained a massive 6-alarm fire in Emeryville. It started in an apartment building under construction and spread to townhomes next door.

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Feature Image: @KRON4News via Twitter

About The Author

is a third generation Californian and East Bay native who moved to Emeryville in 2003. A new parent in the community, he can often be seen walking his French Bulldog rescue "Fiona" around his Park Avenue District neighborhood, traversing the greenway on his bike or enjoying his favorite Emeryville small businesses. Rob's "day job" is as a creative professional.

One Response to 6 alarm fire destroys The Intersection Development on San Pablo

  1. clown620 says:

    Bet there is an interesting story behind the fact that at 3:15 when I went out on the back porch all you could hear was the crackling of the fire…no sirens in the distance, nothing. Read that it was called in at 2:30. Today they are calling it 2:45. The neighbor said when she call it in to Oakland they referred her to Emeryville and when she called Emeryville they referred her to Oakland. I live a lock away. A tree half way to the fire caught fire and burned. If the wind hadn’t died down who knows what might have happened. Of course I am worried that that passing the buck could happen to me if I needed them.

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