E’ville Biz: Uber Eats expands to East Bay, Basic Cafe rebooting as Estelle, The Kebabery to Salsipuedes space

2 mins read

North Oakland’s Salsipuedes abruptly shuttered in May after less than a year but owner Jay Porter indicated that they were already in talks with someone to take over the space. Yesterday, Berkeleyside and Inside Scoop SF both reported that the owners of Oakland’s Camino Restaurant will be opening “The Kebabery” sometime this fall. Comments from neighbors on social media seemed to indicate that the price point and lack of take-out options may have been hurting repeat customers at Salsipuedes. The Kebabery will reportedly be more value-conscience and utilize a faster counter-service model and offer to-go options.

SF Business Times is reporting that Uber Eats has officially launched in the East Bay joining the crowded food delivery business that includes Caviar, Yelp Eat24 & DoorDash among others. This of course comes at a time when Uber will be expanding its headquarters into Oakland’s uptown area in the former Sears building. Uber’s Uptown Station office will eventually employ between 2,000 and 3,000 employees when renovation is complete next year. Participating Emeryville businesses in their food delivery service include Los Moles, Nothing Bundt Cakes, Grato Burger & Best Coast Burritos. The service is free in the East Bay during their introductory period and are offering a $5 off promotion on your first order using the discount code “UEATSEB”.


Basic Cafe space rebooting as “Estelle Restaurant”

Sister establishments Basic Cafe and Baseline Produce, that respectively straddled the Emeryville/Oakland border, both opened in April 2015. Baseline Produce unfortunately barely survived six months and Basic Cafe reportedly struggled as well. Basic Cafe eliminated Dinner service before moving to the Oakland space briefly and shuttered for good in April.

Owner George LaFrance has announced he will be rebooting the dog-friendly Emeryville space at 5000 Adeline as Estelle Restaurant with a new chef. No information about the menu is being provided but the sign notes “Modern American Cuisine”. We hope to get a peek at Estelle’s menu and hear what George has in store for the Oakland side of the establishment soon. Estelle is targeting opening by the end of the year.

Allison Hopelain and Russell Moore, owners of Camino. Photo: Yoko Takahashi

Camino owners to open The Kebabery in Oakland

By Kate Williams

The former Salsipuedes location will likely not be empty for long.

A kebab-focused restaurant from Camino‘s Russell Moore and Allison Hopelain called, appropriately, The Kebabery, will open sometime this fall. Moore and Hopelain have filed an ABC license for the restaurant as of June 12. Joining them in the effort will be Camino’s floor manager, Brian Crookes.


The three will continue to focus on Camino, and will consider The Kebabery a side project.

Read More on Berkeleyside →


Uber food delivery service expands to East Bay after successful S.F. launch

By Tessa Love

UberEats has added the East Bay to its growing food delivery network.

The service launched Tuesday in Oakland, Berkeley, Alameda, Emeryville and Piedmont and includes more than 100 restaurant partners, including dining hotspots like Kronner Burger, Duende and A16 as well as favorites like Zachary’s Pizza and A.G. Ferrari.

The service, Uber’s foray into the food-delivery business, has been live in Los Angeles, Chicago, Atlanta, Toronto and New York since last summer. It expanded into San Francisco a few months ago with great success, according to Susan Alban, general manager of UberEverything, the company’s on-demand delivery arm.

Read More on SF Business Times →


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Rob Arias

is a third generation Californian and East Bay native who lived in Emeryville from 2003 to 2021. Rob founded The E'ville Eye in 2011 after being robbed at gunpoint and lamenting the lack of local news coverage. Rob's "day job" is as a creative professional.


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