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Minnie Bell’s Soft Opens at The Emeryville Public Market

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Minnie Bell’s Soul Movement stealthy soft-opened today after announcing their intent to lease the former Nyum Bai stall earlier this month. While Public Market patrons have become accustomed to hearing news of a new stall opening only to wait a year plus, Minnie Bell’s moved with lightning speed.

“Two women inspired my passion for cooking,” proprietor Fernay McPherson explained on an Instagram post. “My great aunt Minnie and my grandmother Lillie Bell. Naming my business Minnie Bell’s was my way of taking them on this journey with me. This beautiful lady is my 85 year old aunt Minnie. I’m tearing as I post, this is blessings on top of blessings and I know my grandmother is with me in spirit.”


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Minnie Bell’s menu consists of their signature Rosemary Fried Chicken, Gumbo, Black Eye Pea Salad, and a variety of soul food sides. They’ll also feature a “Dessert of the Day.”

Their Fried Chicken is available by the piece for $2.50 or two pieces with a slice of corn bread and a side for $9.75. They also list family sized portions.

At the end of their pop-up period, Fernay aspires to open a permanent Brick & Mortar somewhere in her native Fillmore District across the bay. The Public Market is partnering with the La Cocina nonprofit to help jump-start the business ventures of women of color food entrepreneurs like McPherson.

Minnie Belle’s Soft Opening hours will be from 11 a.m. – 2:30 p.m.

Rob Arias

is a third generation Californian and East Bay native who lived in Emeryville from 2003 to 2021. Rob founded The E'ville Eye in 2011 after being robbed at gunpoint and lamenting the lack of local news coverage. Rob's "day job" is as a creative professional.

5 Comments

  1. “The Public Market is partnering with the La Cocina nonprofit to help jump-start the business ventures of women of color food entrepreneurs like McPherson.”

    Wouldn’t it have been easier just to avoid running all the business ventures run by women of color out of the old public market to begin with?

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