National beauty retailer, Ulta Beauty, opened its newest store in Emeryville earlier today at the East Bay Bridge Shopping Center adjacent to Sports Authority. The approximately 10,000 sq. ft. store at the East Bay Bridge center features 20,000 beauty products across 550 brands, with names like bareMinerals and Urban Decay.
The store carries skincare products, fragrances, and professional hair care items, along with specially staffed boutiques with Lancome and Benefit products. Additionally, Ulta offers a full-service hair salon, on-site licensed skin therapists or estheticians at the Dermalogica Skin Bar, and nail services.
“We are truly a beauty destination for Emeryville, and our Ulta beauty experts are ready to help with all of your beauty needs, from the basics to the perfect shade of lipstick to the newest hair tool,” said Kelly Smith, who manages all grand openings for Ulta Beauty.
Frequent customers of other area Ulta stores will also notice new fixture styles and shelf-level LED lighting. Product presentation on shelves are also refreshed. All done in an effort to create a more enjoyable shopping experience.
“We are the fun side of beauty,” said Neli Vilchez, area manager for Ulta.
The store will be holding a grand opening celebration this weekend. The first 100 guests to enter the store today, Saturday (10 a.m.) and Sunday (11 a.m.) will receive a “beauty treat” valued $5.00 to $100.00 and one free skin or hair service at THE SALON, Ulta Beauty’s full-service salon. Ulta Beauty experts are also on hand all weekend to offer free makeovers and consultations.
Emeryville resident Laverne Bell was first in line for today’s grand opening at 7am. She was looking forward to browsing the foundation, mascara, and other makeup items. In particular, she was looking for “…bareMineral make up…because it makes me look flawless.”
The second shopper in line, who asked not to be identified, said she was in attendance at the San Francisco store opening earlier this year and was excited for the opening day festivities.
Ulta is the first new retailer to open since the East Bay Bridge center began a renovation project. The company, based in the Chicago suburb of Bolingbrook, Illinois, is the largest beauty retailer in the United States, operating 817 retail stores across 48 states.
Nordstrom Rack announces October 22nd Grands Opening
A visit by the E’ville Eye turned up workers busily preparing for a grand opening, installing fixtures and stocking shelves. We have reached out to Nordstrom for more information on a grand opening celebration and will update you when we receive it.