Crowds flock as Nordstrom Rack celebrates Grand Opening at East Bay Bridge Shopping Center
The much-anticipated Nordstrom Rack Grand Opening was held today as doors opened to the public at the recently renovated East Bay Bridge Shopping Center.
The off-price clothing retailer’s 38,000 square foot store boasts a wide range of well-regarded clothing brands, such as Kate Spade and Hugo Boss, at prices 30-70% off.
“The company wants to offer the best brands at the best prices,” noted Jessica Canfield, spokesperson for Nordstrom Rack. Items found at the Rack could be overstock items, close-outs, and end-of-season merchandise. Other items may be transferred in from full-line Nordstrom stores.
Fans lined up as early at 6:30 a.m for the opportunity to win $100 & $1,000 gift cards.
Canfield also noted the store’s large cosmetics selection came at the request of regular rack customers. “Cosmetics are available across our rack stores. We’re aiming to build on and expand our offering,” said Canfield.
The company chose Emeryville because it was convenient for customers and already a destination. “We feel really good about other retail and entertainment options nearby,” which played into the company’s location to open in Emeryville, said Canfield.
Sixty full and part-time employees will be employed at the Emeryville Location. Although Emeryville currently has the highest minimum wages in the nation, Canfield noted that this did not impact staffing or operations. “Our staffing is consistent across the country. We want to make sure we have right amount of folks to take care of customers.”
Employees of big businesses like Nordstrom Rack will start at $14.44/hr.
The E’ville Eye got an exclusive look at the store before opening on Wednesday and saw many aisles of shoes, big name brand clothing for men and women on dozens of racks, a large assortment of jewelry, watches, handbags, and formal wear. Store employees were also busy preparing another large shipment of merchandise for display.
During the grand opening celebration, customers lined up as early as 6:30 a.m. for a chance to win gift cards to store. Early arriving customers were entered for a chance to win one of thirty $100 gift cards and one $1,000 gift card. The winner of the larger gift card was allowed access into the store 30 minutes before the official open time to get a head start on shopping with a personal stylist.
The Emeryville Nordstrom Rack will have many of the same features that are found in other Rack stores, such as on-site alteration. Another innovative feature is the mobile check-out function, which allows customers to pay for their purchases with any store employee, rather than wait in line at a checkout stand.
The company plans on holding a “Clear the Rack” sales event on November 6th through 11th and then again on December 26th through January 3rd. They will be open on Black Friday with earlier opening hours.
On November 21, the company will also be holding a 10x point event for Nordstrom credit or debit card holders, when they spend $150 or more in store, online, or at HauteLook.com.
Nordstrom Rack is based headquartered in Seattle, Washington and is a division of Nordstrom. The company currently operates 188 Rack stores in 38 States.
Regular operating hours at this location will be Monday through Saturday, 10 a.m. to 9 p.m., Sunday 10 a.m. – 7 p.m.