One of the main objectives of this site besides communicating happenings in the city is to hopefully bring some pride to living in Emeryville. Our neighbors in Berkeley and Oakland have their own “vibe” and it is something notably lacking in our town. Ex’pression College students Johnny Neira, Sarah LaMond, and Kenneth Macaraig of the Ex’pression College Motion Graphics Department recently teamed up with Emeryville New Media company TubeMogul on a class assignment for “Promoting the City of Emeryville” with intentions of doing just this.
Their assignment was to create a 60 second “Pre-Roll” (Those ads you often see prior to watching YouTube or other online videos) to promote our city. The professionally done video titled “Be Here” provides a nice cross-section of life in Emeryville and includes notable small businesses the Broken Rack, Farley’s, Bucci’s & Rudy’s Can’t Fail Cafe. “We collaborated with all the small businesses across the city that make Emeryville, Emeryville” noted Macaraig at the premiere presented to the city council on January 21st which can be viewed below. The unique soundtrack was scored by local musician Damon Eckard who teaches private guitar lessons through his Axes of E’ville business (I love that name!).
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