E’ville Biz Digest: TubeMogul heads toward IPO, MobiTV Recognized

Published On February 20, 2014 | By Rob Arias | In the Neighborhood, Local Business

A couple local Emeryville companies are making headlines in the business world:

TubeMogul integrates the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand result.

MobiTV has long been recognized as the industry leader known for revolutionizing the market and bringing live TV delivery outside the home securely and efficiently. They serve every tier one customer in the U.S. and are the partner of choice for major international IPTV providers looking to extend their services outside the home. MobiTV’s nimble end-to-end managed service delivers a personalized, user-centric True TV Everywhere experience across all screens, networks, platforms and operating systems.


TubeMogul Said to Be Working on 2014 Advertising Technology IPO

By Leslie Picker TubeMogul Inc., a maker of software for digital marketing, is planning an initial public offering in the U.S. next year, people with knowledge of the matter said. The company is working with Bank of America Corp. and Citigroup Inc. on the IPO, said the people, who asked not to be named discussing private information. TubeMogul’s software helps companies buy space for video advertisements on the Internet. Fueled by faster Web connections, digital video-ad spending will more than double to more than $9 billion in the next four years, from $4.14 billion this year, according to researcher EMarketer Inc. TubeMogul’s clients, including Lenovo Group Ltd. and Chrysler Group LLC, have spent more than $100 million on its platform in 2013, the company said. Its possible IPO follows advertising technology — or ad-tech — companies including Rocket Fuel Inc. (FUEL) and Criteo SA which raised $133 million and $288 million this year. Rocket Fuel is up 63 percent since its debut, while Criteo has gained about 14 percent through yesterday. Brett Wilson, the chief executive officer of Emeryville, California-based TubeMogul declined to comment on an IPO.

Read More on Bloomberg Technology →


MobiTV Named 2013 Best in Biz Award Winner

MobiTV, a global leader in enabling delivery of live and on-demand TV everywhere, has been named a silver winner in the Enterprise Product of the Year—Software category in 2013 Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. Addressing consumers’ growing demands for a more personal, relevant and engaging TV viewing experience, MobiTV’s connected media solution provides viewers a truly personalized TV everywhere experience. Its end-to-end solution delivers content seamlessly inside and outside the home, across all types of devices, placing viewers at the center of their personal programming experience. The third annual Best in Biz Awards program, focusing on companies based or operating in North America, was the most competitive in its history, with the highest number of awards submissions to date and the most distinguished judging panel yet assembled. More than 500 entries were received this year, from a wide array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.
Read More on PRNewsWire.com →

Photo Credit: Thomas Hawk on Flickr

About The Author

is a third generation Californian and East Bay native who moved to Emeryville in 2003. A new parent in the community, he can often be seen walking his French Bulldog rescue "Fiona" around his Park Avenue District neighborhood, traversing the greenway on his bike or enjoying his favorite Emeryville small businesses. Rob's "day job" is as a creative professional.

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